JWBIZ Guides

Plain English guides and articles to help you get the most from your website, whether you are just starting out or already up and running.

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Planning & Costs ›
Does a Business Need a Website? How Much Does a Website Cost? How to Choose a Domain Name Web Designer vs Web Developer What Does a Graphic Designer Do? Custom Websites vs. Website Platforms Publishing Platforms vs CMS vs. Website Builders
Building Your Site ›
What Should a Website Include? What Makes a Good Homepage? How to Write an About Us Page Writing for Websites Photos & Logos Optimising Media Website Legal Pages
Hosting & Technical ›
What Is SSL & HTTPS? How to Choose a Hosting Plan What Is Web Hosting? Website Backups Explained Website & Hosting Maintenance What to Do When Your Website Goes Down Why Does My Website Look Different on Different Devices? How Often Should a Website Be Renewed? Why Sending Emails Is Harder Than It Looks: SMTP Explained
Getting Found Online ›
What Is SEO? Is It Enough Just to Have a Website? Get More Customers From a Website Does a Website Need a Blog? Website Traffic & Statistics Why Has My Website Disappeared from Google? How To Check A Site Has Been Indexed
Technology & Other ›
Why You Should Not Use AI to Build Your Website Are Facebook AI Website Ads Accurate, or Just a Scam? Why AI Search Tools Can't Find Your Small Business We Put ChatGPT to the Test. It Couldn't Find Us. Is a Mobile App Necessary? Professional Email Addresses Cookie Banners Explained Why We Don't Post a Client Portfolio & How That Protects You

Do I Need a Website or Will Social Media Do?

Is a website still necessary when you have Facebook, Instagram or LinkedIn? Honest advice on why social media alone is not enough for most businesses.

How Much Does a Website Cost in the UK?

Honest breakdown of UK website costs in 2026. From DIY builders to custom development — what you actually get at each price point and why prices vary so much.

How to Choose a Domain Name

A practical guide to choosing the right domain name for your business — extensions explained, naming rules, common mistakes to avoid, and how to check availability.

Web Designer vs Web Developer — What Is the Difference?

Web designer, front-end developer, back-end developer, full-stack developer — what do they all do? Plain English explanation to help you hire the right person.

What Does a Graphic Designer Do?

Graphic designers, web designers, and web developers all work with visuals — but they do very different things. Plain English guide to help you hire the right person.

Custom Websites vs Website Platforms Comparison

Website platforms and front-end frameworks are shortcuts — and shortcuts come with drawbacks. An honest look at what platform-based websites really cost your business.

Publishing Platforms, CMS or Website Builder: What's the Real Difference?

Understand the real difference between publishing platforms, CMS and website builders. Learn which is right for you: instant publishing, content management, or designing custom websites.

What Information Should Every Business Website Include?

A practical checklist of what every business website should contain — from legal requirements to the content that converts visitors into customers.

What Makes a Good Homepage?

A practical guide to homepage design — what every homepage must do within the first few seconds, what to include, and the common mistakes that lose visitors immediately.

How to Write a Good About Us Page

A practical guide to writing an About Us page that builds trust and connects with visitors — what to include, what to avoid, and examples of what works.

Writing Effective Web Content

Learn web writing with proven do's and don'ts, SEO best practices, and craft engaging content that keeps visitors on your site and ranks well in search engines.

Photo & Logo Preparation

Learn professional photo and logo preparation techniques for websites. Discover why professional photography matters, image sizing, and essential budget tips.

Optimising Photos & Videos for Websites

How to optimise photos and videos for websites. Real before-and-after examples showing the dramatic difference optimisation makes to file size and loading speed.

Privacy Policies, Cookie Policies & Terms and Conditions

Plain English guide to privacy policies, cookie policies, and terms and conditions for UK and EU business websites — what each one is, what it must contain, and why it matters.

What Is SSL and Why Your Website Needs HTTPS

A plain English explanation of SSL certificates and HTTPS — what they do, why every website needs one, and what happens if yours does not have it.

How to Choose a Web Hosting Plan

A plain English guide to choosing the right web hosting plan for your business — the different types explained, what features to look for, and the questions to ask before you buy.

What Is Web Hosting and How Does It Work?

A plain English explanation of web hosting — what it is, how it works, the different types available, and what to look for when choosing a hosting provider.

What Are Website Backups and Why Do They Matter?

Why website backups are essential, what can go wrong without them, what a good backup strategy looks like, and the questions to ask your hosting provider.

Website & Hosting Maintenance

Plain English guide to website and server maintenance. What needs doing, how often, what happens if you ignore it, and what it typically costs in the UK.

What to Do When Your Website Goes Down

Calm, practical guidance on what to do when your website goes offline. Common causes, what to check first, when to contact your host, and how to keep customers informed.

Why Your Website Looks Different on Different Devices and Browsers

Plain English explanation of why websites look different across devices, screens, and browsers — and what good web development does to minimise the differences.

How Often Should a Website Be Renewed?

How long should a business website last before it needs refreshing or rebuilding? A practical guide to knowing when your website is working against you.

Why Sending Emails Is Harder Than It Looks

Logins, registrations and password resets all depend on SMTP email delivery. Plain English guide to why it's more fragile than it looks, and what to check when it goes wrong.

What Is SEO and Can I Do It Myself?

A plain English guide to SEO for small business owners. What search engine optimisation actually means, what you can do yourself, and what requires professional help.

Is It Enough Just to Have a Website?

Having a website is a start — but it is rarely enough on its own. Find out what else your business needs to be found online and turn visitors into customers.

How to Get More Customers From Your Website

Practical steps to turn your website from a digital brochure into a tool that actively generates enquiries and customers for your business.

Do I Need a Blog on My Website?

An honest look at whether a blog is worth adding to your business website — the genuine benefits, the real commitment involved, and when it makes sense not to bother.

Website Traffic Statistics

A guide to website analytics and traffic statistics — what visitor data tells you, which tools are available, and using the information to improve your website.

Why Has My Website Disappeared from Google?

Plain English explanation of why websites disappear from Google search results. Common causes, what to check, and how to recover your search rankings.

How to Check if Google and Bing Have Indexed Your Website

A plain English guide to checking whether Google and Bing have indexed your website pages — what indexing means, how to check both search engines, and what to do if pages are missing.

Should AI Be Used to Build Websites? The Real Risks

AI tools claim speed, but the hidden costs are serious. Coding & SEO failures, with no accountability. What you need to know before using AI to build a website.

Are Facebook AI Website Ads Accurate, or Just a Scam?

Facebook is full of ads claiming AI can build you a website in minutes. Are these claims accurate, misleading, or an outright scam? Here is what to check first.

Why AI Search Tools Can't Find Your Small Business

AI tools like ChatGPT are increasingly used for search, but small businesses are being left out. Here's why it happens & what you can realistically do about it.

We Put ChatGPT to the Test. It Couldn't Find Us.

A real experiment: we asked ChatGPT to find a Cardiff software & website development company. It failed — repeatedly. Here is exactly what happened and why it matters.

Do I Need a Mobile App or Will a Website Do?

Honest guidance on whether your business needs a mobile app or whether a well-built website covers everything you need. The real differences, costs, and considerations.

Why Your Business Needs a Professional Email Address

Why using a Gmail or Hotmail address for business damages credibility and trust — and how straightforward it is to switch to a professional domain-based email address.

Cookie Banners: Why They Are Required and Why They Cost So Much

Plain English explanation of why cookie banners are a legal requirement in the UK and EU, and why proper cookie consent management costs what it does.

Why JWBIZ Doesn't Post a Client Portfolio and Why That Protects You

No portfolio, no testimonials — and there are good reasons for both. Find out why our approach protects our clients, and how you can still judge our work.

Can't Find What You Need?

If you have a question about your website that is not covered here, use the contact form below to get in touch. Real questions from real business owners are the best guide to what we write next.

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