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Free for everyone, always. A full list of every guide currently available.

Planning & Costs

7 articles

Does a Business Need a Website? Whether a website is genuinely necessary in 2026, and when it isn't.
How Much Does a Website Cost? A realistic breakdown of website pricing in the UK.
How to Choose a Domain Name Practical guidance for picking a domain that works for your business.
Web Designer vs Web Developer The difference between the two roles, and which one you need.
What Does a Graphic Designer Do? Where graphic design fits alongside web design and branding.
Custom Websites vs. Website Platforms Comparing bespoke builds against template-based platforms.
Publishing Platforms vs CMS vs. Website Builders Clearing up the differences between three commonly confused terms.

Building Your Site

7 articles

What Should a Website Include? The core pages and features every business website needs.
What Makes a Good Homepage? The elements that turn a homepage into an effective one.
How to Write an About Us Page Structuring an About page that builds trust rather than filler.
Writing for Websites Preparing clear, effective copy before a site goes into build.
Photos & Logos Getting images and branding assets ready for a professional build.
Optimising Media Preparing photos and video so a site stays fast to load.
Website Legal Pages Which legal pages a UK business website actually needs.

Hosting & Technical

9 articles

What Is SSL & HTTPS? Explaining SSL and HTTPS in plain terms, and why they matter.
How to Choose a Hosting Plan What to look for when comparing web hosting options.
What Is Web Hosting? A plain-English explanation of what hosting actually does.
Website Backups Explained Why backups matter, and what to check is actually happening.
Website & Hosting Maintenance What ongoing maintenance covers, and why it's not optional.
What to Do When Your Website Goes Down Practical first steps when a website stops working.
Why Does My Website Look Different on Different Devices? Explaining responsive design and cross-device rendering.
How Often Should a Website Be Renewed? Signs a website has aged past its useful life.
Why Sending Emails Is Harder Than It Looks: SMTP Explained Why SMTP email delivery is more fragile than it looks, and what to check when it goes wrong.

Getting Found Online

7 articles

What Is SEO? A plain-English introduction to search engine optimisation.
Is It Enough Just to Have a Website? Why a website alone rarely brings in customers on its own.
Get More Customers From a Website Practical ways to turn website visitors into enquiries.
Does a Website Need a Blog? When a blog helps a business site, and when it doesn't.
Website Traffic & Statistics Understanding what website analytics actually tell you.
Why Has My Website Disappeared from Google? Common reasons a site drops out of search results.
How To Check A Site Has Been Indexed Simple ways to confirm Google and Bing have indexed a site.

Technology & Other

8 articles

Why You Should Not Use AI to Build Your Website The real risks of using general AI tools to build a website unsupervised.
Are Facebook AI Website Ads Accurate, or Just a Scam? Checking AI website-builder adverts against what they actually deliver.
Why AI Search Tools Can't Find Your Small Business Why AI-powered search often overlooks smaller local businesses.
We Put ChatGPT to the Test. It Couldn't Find Us. A real test of AI search visibility for a small business.
Is a Mobile App Necessary? Whether a business needs a dedicated app, or a website is enough.
Professional Email Addresses Why a branded email address matters more than it seems.
Cookie Banners Explained What cookie banners do, and what UK law actually requires.
Why We Don't Post a Client Portfolio & How That Protects You The reasoning behind not publishing a public client portfolio.
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