Enter your base nightly rate and property details, then set the demand factors for the night you are pricing. The tool applies multipliers to each factor and calculates a recommended rate, a minimum acceptable rate and an estimated revenue figure.
Your standard rack rate — the starting point before any demand adjustments are applied.
As occupancy rises, demand for remaining rooms increases and supports higher rates. At 80%+ occupancy, rates can typically be pushed significantly higher. Below 30%, a modest reduction may help stimulate bookings.
Low season typically sees rates 10–15% below base. High season supports 15–20% above base. Peak periods (school holidays, Christmas, bank holidays) can support 30–40% premiums depending on location.
Saturday nights in leisure destinations typically command a 15–25% premium over midweek rates. Sunday nights are often discounted. City centre and business-oriented properties may see a different pattern.
Advance bookings 31–90 days out allow you to test higher rates. Last-minute availability is a judgement call — if you are largely full, hold your rate; if you have rooms to fill, a modest reduction may be worthwhile.
Major events are one of the most powerful pricing levers. Festivals, concerts and large sporting events routinely allow operators to charge 40–100% or more above standard rates. Monitor your local events calendar year-round.
When competitors are sold out or have limited availability, your relative scarcity value increases. When the market has plenty of supply, pricing discipline is more important.
The minimum rate is 85% of the recommended rate — a floor below which the booking is unlikely to be financially worthwhile. The maximum is 115% — an upper boundary to test the market without risking empty rooms.
This tool provides indicative pricing recommendations based on typical hospitality yield management multipliers. Results are a guide only and should be combined with your own knowledge of your property, local market and historical booking data. JWBIZ Ltd accepts no liability for revenue decisions made on the basis of this tool.