Optimizing Photos & Videos
Dramatically improve loading speeds while maintaining visual quality with professional optimization techniques
Why Optimization Is Critical
Modern digital cameras capture enormous files—both in dimensions (pixels) and file size (megabytes). While these high-resolution files are perfect for professional printing, they're far too large for efficient web delivery.
The Reality: Not everyone has ultra-fast internet connections. Large, unoptimized photos and videos cause web pages to load painfully slowly.
User Behavior: Today's users are impatient. Research shows that most visitors will abandon a page that takes more than 3 seconds to load. Slow pages directly translate to lost visitors, reduced engagement, and decreased conversions.
The Solution: With professional optimization techniques, you can still display high-quality videos at full-screen size (1920px × 1080px) while maintaining fast loading speeds that keep visitors engaged.
We have professional-grade software and expertise to optimize both photos and videos, dramatically reducing file sizes while preserving visual quality that looks great on all devices.
Recommended Sizes & Specifications
Photos - Optimal Dimensions
- Maintain consistent dimensions across your content sections for a professional, cohesive appearance
- Full-width hero images: 1920 pixels wide for crisp display on large screens
- Slideshows and lightboxes: Use identical dimensions for all photos in the gallery
- Content images: Typically 800-1200 pixels wide depending on layout
Videos - Best Practices
- Full-screen videos: 1920 × 1080 pixels (16:9 aspect ratio) is the gold standard
- Landscape vs. Portrait: Always use landscape format—the fullscreen button automatically rotates to horizontal viewing
- Multiple videos on one page: Must have identical dimensions and aspect ratios for visual consistency
- Background audio: Ensure you're not violating copyright laws when adding music or sound effects
Photo Optimisation Examples
See the dramatic difference optimisation makes. Click each image to view at full size and compare quality.
7.04 MB / 6000 × 4000 pixels - Slow Loading ❌
This original camera file would take 10-30 seconds to load on average connections, causing most visitors to leave before seeing your content.
256 KB / 1280 × 853 pixels - Fast Loading ✓
96.4% file size reduction! Loads in under 1 second while maintaining excellent visual quality suitable for most website applications.
186 KB / 1000 × 667 pixels - Very Fast Loading ✓✓
97.4% file size reduction! Perfect for mobile-first designs and lightning-fast page loads on any connection speed.
Video Optimisation Examples
Compare these three versions of the same video to see how optimisation affects both file size and loading performance.
19.9 MB - Slow Loading ❌
Original export from video editing software. Too large for efficient web delivery, causing buffering and delays.
9.90 MB - Fast Loading ✓
50% file size reduction! Optimized for desktop and tablet viewing with excellent quality and smooth playback.
2.25 MB - Very Fast Loading ✓✓
88.7% file size reduction! Optimized specifically for mobile devices and slower connections.
Smart Delivery: We can configure your site to automatically serve the mobile-optimized version to smartphones and tablets, while delivering the higher-quality version to desktop users with larger screens and typically faster connections.
Note: If you're viewing the mobile-optimized video on a large desktop screen in fullscreen mode, it may appear slightly softer than the desktop version. This is normal and expected—mobile users won't notice any quality issues on their smaller screens.
